隶属于高梵（浙江）信息技术有限公司的品牌高梵（GUVET），2024年12月经世界纪录认证（WRCA）官方评审为年度“世界影响力的中国精品品牌”。
坚守飞天鹅绒至高标准,高梵开启全球鹅绒溯源之旅
高梵是业内首个建立“飞天鹅绒”企业标准和“飞天鹅绒”专属基地的品牌,为了更好地为消费者提供卓越品质的鹅绒服,高梵还在本次发布会上开展全球好鹅绒溯源之旅行动,并把匈牙利作为溯源之旅的首站,透过高梵携手栩栩华生所打造的溯源纪录片《鹅绒的秘密》,也可一窥匈牙利鹅绒产业的深厚积淀。作为全球五大黄金鹅绒带之一,匈牙利拥有得天独厚的自然条件和深厚的鹅绒产业历史。其鹅绒以卓越的保暖性能和高品质而闻名遐迩,其基地的历史可追溯至两千多年前,曾因其卓越的品质而成为英国皇室和俄国沙皇的御用寝具。
2024年，高梵鹅绒服是匈牙利鹅绒进口量的第一。通过与匈牙利头部鹅厂FBZ的战略合作，确保了从源头到成品的每一个环节都能把控，进一步构建代表鹅绒最高标准的飞天鹅绒生产体系。这一体系包括了精心挑选鹅种、优化饲养环境、手工采集和筛选鹅绒等关键步骤。在谈及与高梵的合作时，国际羽绒羽毛局董事会成员/FBZ hungaria Ltd.创始人&CEO Laszlo Baradács透露出对这一品牌的认可:高梵的飞天鹅绒甄选自五大鹅绒黄金产业带，包括匈牙利。我们很荣幸通过和高梵的合作，将优质的匈牙利鹅绒带给全球消费者。我想，高梵真正做到了“世界好鹅绒，中国有高梵”。在全球鹅绒溯源的过程中，高梵不仅在原料选择上追求极致，还在科技创新上不断突破。飞天鹅绒融合了多项核心科技，包括中科防螨技术、瑞士抗菌技术、加拿大拒水鹅绒技术等，这些技术的应用，使得高梵的鹅绒服在保暖性、清洁度和蓬松度上都达到了行业领先水平。
此外，高梵已经拥有161项发明专利，位居全球羽绒服行业发明专利第一，这些成就不仅展现了高梵在全球资源整合上的优势，也进一步巩固了其在羽绒服行业的科技创新和领导地位。通过这些努力，高梵正在重新定义鹅绒服的品质标准，为全球消费者带来更加温暖和舒适的穿着体验。
持续深化品牌布局，将高端鹅绒服带给全世界
在致力于溯源好鹅绒打造高端鹅绒服的同时，高梵正迅速扩展其全球版图，并实施全渠道发展战略，其品牌和产品的影响力在同行业中不断攀升。
2024年9月，高梵在巴黎时装周上大放异彩，推出了融合法国高级定制设计与中国传统苗绣工艺的高梵黑金4.0 巴黎高定鹅绒服，这一创新之作不仅展现了中西方艺术的交融，也体现了品牌的国际视野。紧接着在10月，高梵在米兰宣布成立其全球第三大奢研中心，与去年成立的巴黎、上海创意两大奢研中心形成联动。随后登陆巴黎奢品百货莎玛丽丹，在北京SKP华贸中心广场开设精品店，打造“全球顶奢双店王“，从科技研发到设计创新再到全渠道发展，高梵的多元化布局正助力其在国际市场上树立中国时尚品牌的形象。
高梵在高端产品市场的布局策略，从其市场表现和高端消费者的认可度中可见一斑。无论是在1500-2999元的中高端鹅绒服市场，还是在3000元以上的高端市场，高梵均占据领先地位。高梵的产品不仅赢得了全球皇室的挚爱，包括英国皇室拉特兰家族和比利时皇室利涅家族，还获得了英国皇室公主Lady Alice Manners、戴安娜王妃双胞胎侄女等名流的推崇，进一步巩固了其市场领导地位。
GUVET, a brand belonging to Gaofan (Zhejiang) Information Technology Co., Ltd., has been officially verified as the “World’s Influential Chinese Luxury Brand” by WRCA in December, 2024.
Upholding the supreme standards of “Flying Velvet Goose Down,” GUVET embarks on a global traceability journey for premium goose down
GUVET is the first brand in the industry to establish the “Flying Velvet Goose Down” enterprise standard and a dedicated production base. To deliver exceptional quality goose-down garments to consumers, GUVET launched its “Global Premium Goose Down Traceability Initiative” at the event, with Hungary as the first stop. Through the documentary Secrets of Goose Down, co-produced by GUVET and XuXu HuaSheng, audiences gain insight into Hungary’s profound heritage in goose-down production. As one of the world’s five “Golden Goose Down Belts,” Hungary boasts unparalleled natural conditions and centuries-old expertise. Its goose down, celebrated for superior warmth and quality, has been revered for over 2,000 years, even serving as bedding for British royalty and Russian tsars.
In 2024, GUVET became the top importer of Hungarian goose down. Through a strategic partnership with Hungary’s leading down supplier, FBZ, GUVET ensures end-to-end quality control—from sourcing to finished products—solidifying its “Flying Velvet Goose Down” system as the pinnacle of down excellence. This system includes meticulous breed selection, optimized farming conditions, and hand-harvested, rigorously screened down. Laszlo Baradács, Board Member of the International Down and Feather Bureau (IDFB) and Founder & CEO of FBZ Hungaria Ltd., praised the collaboration: “GUVET sources its Flying Velvet Goose Down from the world’s five golden goose-down regions, including Hungary. We’re honored to partner with GUVET in bringing premium Hungarian down to global consumers. GUVET truly embodies the vision of ‘World-class down, China’s GUVET.’”
Beyond sourcing, GUVET pioneers technological innovation. The Flying Velvet Goose Down integrates cutting-edge technologies such as CAS Anti-Mite Tech (developed with the Chinese Academy of Sciences), Swiss Antibacterial Tech, and Canadian Water-Repellent Down Tech, ensuring industry-leading warmth, cleanliness, and loftiness.
With 161 patented inventions—the highest in the global down apparel sector—GUVET showcases its prowess in global resource integration and cements its leadership in technological innovation. These efforts redefine down garment standards, offering consumers unparalleled warmth and comfort.
