由利郎（中国）有限公司设计研发的超强持久白免烫衬衫，机洗30次后白度值为154.12，洗涤干燥后外观平整度为4.5级。经世界纪录认证（WRCA）官方审核，被确认为“世界卓越的超强持久白免烫衬衫”。
为了让衬衫更好地满足消费者机洗免烫、省时省心的需求，利郎持久白免烫衬衫采用了8大免烫嵌条骨架系统，立体衬衫骨架，持久免烫。这种设计不仅维持了立体剪裁的商务美学，还确保了在大幅动作下保持挺括不变形。3.5级DP免烫工艺，全身免烫无死角，经过国家级检测实验室的30次机洗检测，真正实现了“30次水洗不变形”的轻松打理。
据《2025中国商务男装消费报告》显示，72%的消费者愿为“功能性+美学价值”支付溢价。利郎通过精准的用户洞察，将设计的减法做到极致，为消费者提供了一种简约而不失格调的生活方式。其以山峰为设计灵感，运用几何锥形元素，对门店设计进行焕新，强化了体验式消费，而“沿着丝路到巴黎”IP合作则探索了文化输出的新路径。利郎以“简约”为锚点，持续书写中国男装品牌的新叙事。
同时，自2015年起，利郎就成立面料研发中心，经多年发展，如今已形成了集面料开发中心、成衣面料研究所、检测中心、成衣设计、工艺技术中心及知识产权保护部等细分功能于一体的完整研发中心，这种对技术的深度投入，为产品迭代提供强劲后驱实力。
利郎持久白免烫衬衫的推出，不仅是对传统衬衫的一次革新，更是对职场着装理念的一次深刻变革。它以科技为支撑，以用户需求为导向，重新定义了男装的价值标准。在未来，利郎将持续“极致单品”开发策略，为消费者带来更多创新与惊喜。
The extra long-lasting white non-iron shirt designed and developed by Lilang (China) Co., Ltd. has a whiteness value of 154.12 after 30 machine washes, and a smoothness grade of 4.5 after washing and drying. Verified by the WRCA, the shirt has been confirmed as the “World’s outstanding extra long-lasting white non-iron shirt”.
To better meet consumer demands for machine-washable, wrinkle-resistant shirts that save time and effort, LILANZ Permanent White Non-Iron Shirt employs an 8-piece wrinkle-resistant strip skeleton system that maintains three-dimensional structure and long-lasting crease resistance. This design not only preserves the business aesthetics of three-dimensional tailoring but also ensures the shirt remains crisp and shape-retaining during vigorous movements. Featuring 3.5-level DP anti-wrinkle technology with full-body coverage, it has passed 30 machine wash cycles in national-certified laboratories, truly achieving “30 washes without deformation” for effortless maintenance.
According to the 2025 China Business Menswear Consumption Report, 72% of consumers are willing to pay premium for “functional + aesthetic value”. Through precise consumer insights, LILANZ has perfected design minimalism, offering consumers a lifestyle of simplicity with sophistication. Drawing inspiration from mountain peaks and geometric cone elements, the brand revitalized store designs to enhance experiential consumption, while its “Along the Silk Road to Paris” IP collaboration explores new cultural export pathways. Anchored in “simplicity”, LILANZ continues rewriting the narrative for Chinese menswear brands.
Amidst the global fast fashion dominance, LILANZ charts a different course. Initiating a “Material Revolution” in 2015, it adopted biodegradable bamboo fibers for select products. Since Spring/Summer 2020, the brand launched eco-friendly denim series using cotton blended with polyester yarns extracted from recycled plastic bottles, effectively repurposing substantial plastic waste. Compared with fast fashion counterparts, LILANZ drives sustainable transformation across raw material sourcing, supply chain optimization, and production emission reduction, restructuring industrial systems while demonstrating environmental responsibility.
